Finding the Sound That Makes Us™
An Up The Hill Backwards Production
A documentary series about the people, places, and communities that keep American music alive.
Rochester, New York is where we begin.
American music is made in more places than the national story remembers.
American music is usually told through famous artists, landmark albums, and cities whose reputations are already established. We are interested in what happens before that recognition, and what continues outside it.
- The working musicians.
- The churches.
- The clubs.
- The record stores.
- The rehearsal rooms.
- The neighborhoods.
- The people who keep showing up.
Finding the Sound That Makes Us listens to the places where culture is still being carried forward.
Rochester, New York
Rochester, New York is our first city.
Its musical life has been shaped by migration, faith, industry, neighborhood change, blues, gospel, jazz, salsa and Latin music, hip-hop, independent music, classical training, and generations of working musicians.
We are following the people and places carrying that story forward now.
In Production
Development and production are underway in Rochester.


The Studios at Linden Oaks, Rochester
One city at a time.
Rochester is the beginning of a broader national series.
Each city has its own history, its own musical communities, and its own way of carrying memory forward.
The project is designed to travel without reducing any place to a single genre, scene, or sound.
Who is making it
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Co-Creator / Executive ProducerPeter Bianco
A medtech professional who has spent his career at the cutting edge of medical technology, bringing new products to market. Music came first, and it is still how he gets to know a place.
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Rochester Music DirectorPaul Boutte
Keyboardist, songwriter, producer and longtime Hammond organist, with four decades across Rochester's gospel, R&B and jazz communities.
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Advisor, Artists & RepertoireAlayna Alderman
Former vice president, Record Archive. A founding member of the Coalition of Independent Music Stores and a co-founder of Record Store Day. Inductee and board member, Rochester Music Hall of Fame.
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Co-CreatorBlair Wisner
Works from a simple conviction: that music is one of the clearest ways to understand a place.
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Production PartnerReal3D Media
The Rochester production company establishing the look and feel of the series.
Get in touch
For production, partnership, press, and community inquiries.
contact@upthehillbackwards.org